For the first time in the 50-year history of the World Economic Forum, an independent camera crew was able to shoot behind the scenes of the huge event. In times of unfettered populism and growing mistrust towards the elite, we follow Klaus Schwab, the 81-year-old founder of the controversial World Economic Forum, over the course of one year.
Parallel to the 50th anniversary of the World Economic Forum in Davos, a special landing page was launched, where selected partners and visitors of the WEF could watch the film before its official release.The film was advertised in Davos with special promotion codes, limited to the time of the Forum.
23 exclusive szenes have been produced to promote in the film. This szenes have been partly released through online advertising in selected channels and created and extra value for distributers, broadcasters and other patners and used as bonus material on DVD and VOD.
Parallel to the 50th anniversary of the World Economic Forum in Davos, a special landing page was launched, where selected partners and visitors of the WEF could watch the film before its official release, book private screening and pre-order a limited aniversary Edition of the DVD before the official release.
